We’ve made further improvements to our search functionality. Now user can search for partners from 24 countries instead of just 7. This opens up new horizons for the users to establish international, long distance relationships and friendships. For you it also means a larger audience and more significantly more potential income. We are already planning further expansion. Stay with us and watch this space…

They say ‘one photo is worth a thousand words’. We believe this is true especially for those looking for a date. We now give our dating sites’ users a new option to upload photos directly from their webcams.

This is a nice and simple way for them to add images to their profiles. This should decrease the number of profiles without images. The smaller number of blank profiles the more interaction on the sites, the more interaction the more fun for the users, the more fun for the users the more money you make!

One of the clever SEO techniques is to use a domain which also represents a keyword. This kind of set up can help to elevate your domain to the top of the search results. As you know, Google puts a filter on each new site for several months and there’s no way to avoid it. The filter itself excludes all new sites from the SERP for the popular keywords, even if you have created lots of static pages with unique and relevant content. Your site may not be present in Google for a good couple of months. However there is a technique that can help you promote your site regardless of the filter.

You have to research keyword research using: WordTracker, Google Adwords External Tool, Tool by Seobook, or a similar tool. Keywords with more than 600 requests per month normally deliver a satisfactory level of traffic.

Let’s imagine that keyword ‘meet singles nearby’ has 3600 requests per month.

After generating a list of keywords, you can start checking the domains availability. Of course, some of the domains containing competitive keywords may already be taken. Especially the .com or .net ones are very popular. In the dating industry it is not a good idea to go for .info or .biz domains as they are not relevant for dating sites. We would suggest using regional domains ending with .co.uk, .co.za, .us, .ca and so on. Promoting a domain with this kind of a regional TLD on Google is much easier than promoting one ending.com for example. So, let’s consider the situation where the domain ‘meet singles nearby’ is available in the South African zone .co.za. We would then register a domain name – meetsinglesnearby.co.za.

If you were then to use this domain to promote a White Label dating website you would need to point it to our IP address. A very important next step after you pointed the domain would be to write at least 5 keyword-rich articles and add them to your site as static pages. At this point you should also add optimized text on the index page. Now, if you have another resource, a site indexed by Google you should consider adding a link to your new site. The link anchor could be ‘Meet Singles Nearby’ or ‘ meetsinglesneraby.co.za’. Now all you have to do is wait until Google indexes all pages with the unique content you have added. You should try to get links from trusted resources with PR. Ideally these resources would be yours. Two links would usually sufficient. Remember! It usually takes 2-3 weeks to reach TOP 3 of Google search results for chosen keywords, especially for a new site!

As we all know, it’s pretty hard to promote a new dating site using keywords like ‘dating’ or ‘online dating’ regardless of how you want to do this, via SEO or PPC. If you want your site to rank higher in the organic search, you have to put a lot of effort to achieve this. Your site has to be well established to gain ‘trust’ from Google. It’s hardly possible for a new site to gain traffic by using these keywords.
‘I can use PPC and straight to the top of the paid results list’ – you can say, but did you check how much do these keywords cost? This is not the best way t, as it is very costly.
So, what to do? How to save money on PPC and attract more visitors? The solution is to use low-frequency keywords! It’s much cheaper, easier and effective. The competition here is not as fierce and if you set yourself a goal, you can bump up your traffic level. Even better news is that the the low-frequency method works great both for both SEO and PPC. So, what are the low-frequency keywords? If the word ‘dating’ is a high-frequency keyword, then ‘local dating in Kirkcudbright’ is a low-frequency one. It’s really easy to get to the Google’s top ranking by using it. These keywords are much cheaper and can get you a great ROI.
There are two strategies of working with these keywords. The first one seems to be the best, but it requires a lot of time. You make research on low-frequency keywords in open services like Google Adwords Keywords Enternal tool or similar. Then you choose around 20 keywords to start with. Check that they deliver traffic and then optimize your site for these keywords. To optimize your site you can use two methods; an internal one – when you add new static pages with content, related to these keywords, or external like for example blogging, or you can use both for the best results. Don’t forget to monitor your site by using Google Analytics.
Another way to save money is to use keyword modifiers. So let’s imagine we want to target the keyword ‘dating service’ and its variations. For this purpose we will use the below table:

As you can see, the variations can be as follows:
Dating service for disabled people in Manchester.
OR
Dating service for black singles in London.
There are 62 other additional keyword variations. What is great about the modified keywords is that they deliver more qualified traffic. People who search on Google for these keywords, will be more likely to register on your dating site, as it offers the service which is more relevant to them, not just broad ‘dating’.
You can find a lot of scripts online that generate this kind of keywords.

The new website customisation feature is now available. You can make bespoke index pages for your websites completely unique by adding images, editing .html and .css codes. If you have a complete idea about the design you would like, sometimes it’s much easier to fulfill it without having to explain it to a designer or a middleman.
However If you are not on a creative side yourself, maybe a freelance designer could help? It’s worth considering as you could achieve a much improved layout. This feature is currently only available for the index pages. You can request any changes to the internal pages by contacting our support team. Any feedback or an idea for a website feature you give us will be much appreciated.
To edit the index page of your site, go to the Design gallery and use the ‘Custom Index theme’ option. You will be able to monitor the changes being made in real time.
Have a go at it and let us know what you think! Contact us at wl_partners@easydate.biz

A Chat (PM) box is one of the most frequently used elements on our sites. We’ve made it even more intuitive to use.
It now looks more like an instant communicator box. It is more entertaining for a user to IM than just to use a basic chat. It also allows them to create groups of contacts for easier reach. Our internal statistics show a definite increase in the number of sent communications since the recent amendments to this feature. We think it’s clear that the more your subscribers talk, the greatest revenue you receive!
For those of them who want to use a webcam, there’s a Stickapps video chat integrated in the new ‘Advanced’ chat. Now is a great time to start promoting this new feature!

A ‘New members’ feature is now active. The new members profile pictures are presented in a panel on the profiles of the existing members. The new members receive a lot of attention right from the start. It works for both sides as the existing members have a chance see the new comers to the site and to message them without having to perform a search. In order to reply to the messages the new free members often pay for Gold or a Platinum membership.
You can now start promoting this feature and watch the numbers of subscriptions go up!
If you need any marketing assistance in promoting the ‘New members’ feature, please drop us an email at wl_partners@easydate.biz

Niche dating sites normally convert better than the general dating websites, as they are more targeted and therefore more relevant to their users. They are also cheaper to promote via PPC as you can use less popular keywords, which are not so competitive. With over 15M user profiles on the Easydate’s platform we are able to segregate our traffic into many different niches. All you have to do is to select a niche in which you would like to operate
Here is a list of niches available in Traditional and Casual networks.

Traditional:
• General
• Over 50
• Single parents
• Black
• BBW
• London

Casual:
• General
• Swingers
• Gay
• Lesbian
• BBW
• London

You can create an unlimited number of highly targeted websites for any audience. You can now choose which country (United Kingdom, United States, Ireland, Australia, Canada or India) you wish to target and then create a site for a specific niche like for example, for Over 50 years old from the US and Single Parents from the USA. If you promote sites like this in a proficient way they will give you a fabulous ROI.
Through our Static Pages feature you can upload as much niche content as you wish which can help to optimise your site.
If you would like to learn more about the available niches, please don’t hesitate to contact us at wl_partners@easydate.biz.

The Flirtcast is one of the unique features of the sites built on our platform. It allows members to mass communicate and establish relationships with numerous potential matches in a more proficient way. The more they communicate, the more time they spend on your site the more likely you will get paid more. New Flirtcast form is now present on female profiles.
Men buy memberships on dating sites more frequently than women do. Women are interested to attract as many men as possible. When the unsubscribed men gets presented with numerous messages from real women they will no doubt be more likely to sign up.
All you need to do is to attract more female traffic to make the best out of this feature.
For any marketing assistance, please contact us at wl_partners@easydate.biz

Our payment system can now accept Australian dollars (AUD) and Canadian dollars (CAD). You can process payments in these currencies on your site in exactly the same way as the (GBP) payments. We can also receive payments from United States and Ireland.
All that there is left for you to do is to attract traffic from these countries. If you are doing it successfully already then maybe it would be a good idea to open a new dating site dedicated specifically to one of these locations… We live that decision to you.
If you have any questions, please don’t hesitate to contact us at wl_partners@easydate.biz

We are pleased to announce that following the introduction of the SMS payments system and the new payment page design, our partners experienced growth in conversions of up to 100%.

Why did it happen? There were two main reasons for that. Let’s first address the SMS payments. It is more expensive to upgrade the white label dating site membership via SMS than to upgrade it online using a credit card, a lot of users however use this method as they don’t want the transaction to appear on their credit card history. This is very evident especially for the casual dating sites users. We have observed a significant growth in the number of initial payments, after the introduction of this more discrete payment method.

The payment page is now converting at a higher level as the call-for-action is presented in a better way. We have also added a new payment option for a 3-day trial which appeals to the users as another flexible payment option.
More subscriptions, more payments, more revenue for you!

Not a partner yet? Become a member of the EasyDate White Label Network now!