As we all know, it’s pretty hard to promote a new dating site using keywords like ‘dating’ or ‘online dating’ regardless of how you want to do this, via SEO or PPC. If you want your site to rank higher in the organic search, you have to put a lot of effort to achieve this. Your site has to be well established to gain ‘trust’ from Google. It’s hardly possible for a new site to gain traffic by using these keywords.
‘I can use PPC and straight to the top of the paid results list’ – you can say, but did you check how much do these keywords cost? This is not the best way t, as it is very costly.
So, what to do? How to save money on PPC and attract more visitors? The solution is to use low-frequency keywords! It’s much cheaper, easier and effective. The competition here is not as fierce and if you set yourself a goal, you can bump up your traffic level. Even better news is that the the low-frequency method works great both for both SEO and PPC. So, what are the low-frequency keywords? If the word ‘dating’ is a high-frequency keyword, then ‘local dating in Kirkcudbright’ is a low-frequency one. It’s really easy to get to the Google’s top ranking by using it. These keywords are much cheaper and can get you a great ROI.
There are two strategies of working with these keywords. The first one seems to be the best, but it requires a lot of time. You make research on low-frequency keywords in open services like Google Adwords Keywords Enternal tool or similar. Then you choose around 20 keywords to start with. Check that they deliver traffic and then optimize your site for these keywords. To optimize your site you can use two methods; an internal one – when you add new static pages with content, related to these keywords, or external like for example blogging, or you can use both for the best results. Don’t forget to monitor your site by using Google Analytics.
Another way to save money is to use keyword modifiers. So let’s imagine we want to target the keyword ‘dating service’ and its variations. For this purpose we will use the below table:

As you can see, the variations can be as follows:
Dating service for disabled people in Manchester.
OR
Dating service for black singles in London.
There are 62 other additional keyword variations. What is great about the modified keywords is that they deliver more qualified traffic. People who search on Google for these keywords, will be more likely to register on your dating site, as it offers the service which is more relevant to them, not just broad ‘dating’.
You can find a lot of scripts online that generate this kind of keywords.

Niche dating sites normally convert better than the general dating websites, as they are more targeted and therefore more relevant to their users. They are also cheaper to promote via PPC as you can use less popular keywords, which are not so competitive. With over 15M user profiles on the Easydate’s platform we are able to segregate our traffic into many different niches. All you have to do is to select a niche in which you would like to operate
Here is a list of niches available in Traditional and Casual networks.

Traditional:
• General
• Over 50
• Single parents
• Black
• BBW
• London

Casual:
• General
• Swingers
• Gay
• Lesbian
• BBW
• London

You can create an unlimited number of highly targeted websites for any audience. You can now choose which country (United Kingdom, United States, Ireland, Australia, Canada or India) you wish to target and then create a site for a specific niche like for example, for Over 50 years old from the US and Single Parents from the USA. If you promote sites like this in a proficient way they will give you a fabulous ROI.
Through our Static Pages feature you can upload as much niche content as you wish which can help to optimise your site.
If you would like to learn more about the available niches, please don’t hesitate to contact us at wl_partners@easydate.biz.

If you reckon you are not in a position to invest heavily on promoting your white label dating website just now, this shouldn’t stop you from taking action. There are ways in which you can market your dating site for free. Take a look at these options:

- Write a press release

Not only the search engines need to know about your website but also people, they are the ones that will ultimately visit your dating site so let them know your site is live! A press release doesn’t need to cost the earth or burn a whole in your pocket. If you are not comfortable writing copy then find a friend who does and ask for help. But whatever you do, your press release should contain some basic elements:

a. A catchy headline to attract the reader’s attention
b. A two to three line paragraph summary that gives the reader a good idea of what your release is about
c. A body. Here is where you present your story in full detail; try to include as much information as you can and think of your audience. What sort of details do I need to include to make people sign up to my white label site?
d. Include some editorial notes for journalists or webmasters that may want to publish your release. Company name, website and contact details are essential.
e. Your release should contain relevant keywords and your keywords should be those that your target audience is likely to use when searching for dating; e.g. ‘singles in London’.

There are free press release submission websites and there are others that will charge for this. You can submit for free to http://www.i-newswire.com To find more free submission websites, you can simply perform a search on Google for the terms ‘free press release submission’ or ‘free press release distribution’.

Newspapers and radio stations have their own news desk, by doing a bit of research you can find their contact details and send your release to them too. Normally their own websites will display this information on links such as ‘Contact Us’, ‘Press’, ‘News Desk’, etc.

- Site submission

Letting the search engines know your site exists is pretty essential. You should aim to get a listing in the most important engines and directories; these ones are a ‘must’:

To submit your site to Yahoo, go to http://search.yahoo.com/info/submit.html
To submit to Google: http://www.google.co.uk/addurl/
To submit to DMOZ: http://www.dmoz.org/add.html

- Create a blog

There are websites where you can start your blog for free, this is a fantastic tool to let singles know about your dating website. You can write about the advantages of dating online, stories of friends that may have met online, your own dating experiences, dating tips, etc. The key here is to include relevant keywords again; remember to submit your blog to the search engines and include links to your white label dating website within the copy of your blog. Sites like www.blogger.com and www.wordpress.com give you the chance to build your blog for free.

- Advertise through social networking sites

Popular social networking websites like Facebook, Bebo and MySpace can provide a great advertising platform. Create your profile on these websites and recommend your dating website to friends on your network; you can even create a group on Facebook for people looking for a date and include a link to your website. Use your creativity to attract visitors to your site, make your social networking profile as attractive as you can, think of your main objective: to generate traffic to your white label dating website.

The terms ‘white label dating’, ‘co-branded’ and ‘wrapper’ are often used by online dating providers to refer to their dating solutions.
Often we receive emails from our partners requesting information about how to make the white label dating site made with EasyDate more recognizable
There are several ways to make your site differ from the standard templates.

EasyDate provides an ability to upload a unique header for your white label dating site. I should mention you should mind restrictions concerning size parameters.
Here are several free headers gifted by famous designers:

Inspiration Theme

Building quality backlinks is one of the main factors in Search Engine Optimization.
Within the last post I showed several sources that can provide your site with lots of backlinks.

However, there are still plenty of ways to enlarge the number of linking sources for a white label dating site owner.

According the “100+ Untapped Link Building Strategies” by Kim Roach there are simple enough methods to get a lot of Google-trusted online services linking to you.

1. Ebay provides members with ability to create own personalized blogs.
Why not to use it as a link provider? You can build links with contests. Holding a blog contest is a way to grow your blog’s audience, build inbound links, and improve your search engine presence.

When you build a white label site with EasyDate, you need to point your domain to our IP address. If you are already familiar with IP pointing, all you need is our IP address: 193.105.182.58

If you are not quite sure what to do, here are some instructions on how to point your domain to an IP address when your domain provider is UK2.net, GoDaddy or 123-reg.co.uk.

The following instructions have been provided by each one of the domain providers, if you have any further questions or your domain provider is not listed here, please contact your domain provider directly.

UK2.net
Instructions provided by UK2.net

In order to point your domain to another IP, you need to purchase ‘DNS Management’ and change the A-record of your domain to the required IP. You can purchase ‘DNS Management’ through the “Buy Service” option available in the domain control panel.

Account Login Page: http://www.uk2.net/index.shtml
Domain Control Panel: http://www.uk2.net/domains.shtml
Knowledgebase & Frequently Asked Questions:
http://support.uk2.net/index.php?_m=knowledgebase&_a=view