Spring is nearly upon us, our frozen hearts will soon be melting and ready for love.

This is the time to concentrate on unique content on your dating site so that your site appears in Google search results.

Below are some helpful tips to make your dating site unique and ranked higher in Google SERPs?

Customised meta tags:

Meta tags can be easily modify on the main page, common page, search page, profile page and help page of your dating site. Simply click on “Meta-tags” on our partner admin. Unique meta title, meta description and meta keywords will help your site become recognisable by both users and Google.

Unique SEO texts

Text with SEO keywords will help your dating site be ranked higher in Google. In our menu section on our partner admin page you can add your original SEO texts to the index page, search page, my profile page, activity page, mail page, chat page and help page of your dating site. SEO text with targeted key words that reflect your dating site specifics will make your site more unique thus improving its position in Google SERPs.

XML Site map:

It will not take you long to create an XML Site map of your dating site and submit it. It will inform Google spiders that your site is ready to be crawled. You can easily update the site map via menu “XML Site map” in our partner admin.

Static pages with original content:

Static pages in our partner admin menu can allow you to create up to 20 static pages each with unique content. This allows you to write some articles specifically for static pages. A static page gives you the opportunity to address your target market in a relevant and precise manner.

All these helpful tips will benefit your dating site and get it ranked higher in Google SERPs therefor attracting new members and providing you with the opportunity to generate more revenue.

More people are joining Cupid White Label Platform and producing their own dating sites. This is one of the reasons we have decided to provide them some necessary information.

When you are creating your dating site you will be able to see the meta-tag menu on your admin panel. This will allow you to optimise your dating site for search engines and attract free traffic. Title tag is a valuable feature on your dating site due to its many advantages.

Below are some handy tips to help you optimise title tags on your dating site:

• Title tag is an abstract of content of the web page. It must be different on every page. This means it allows you to target more keywords.

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• Be careful not to over use keywords in the title. It will decrease the power and make it less valuable in search engines. A title tag is the title of your web page. This means that it must be relevant and flowing. Remember that the title tag of your site will be shown as the title of your dating site in the search engine results page.

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• You will not be able to use all of the keywords on one page of your dating site. You should promote 3 to 5 keyword phrases per page. The title tag should contain up to 3 important keywords that match the body of the contents.

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• Limit the length of your title tag to 65 characters including spaces. This will make sure that your title tag will be shown in all search engines without it being broken up.

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Intelligent and efficient title tags will help you to attract more free traffic from search engine results. Therefore increasing your traffic numbers and revenue.

Meta description tag is one of the most effect SEO tools. In spite of the fact that it does not appear on a web page, it has the same significance as a meta title and keywords. Meta description tag optimising can have a large influence on the amount of organic traffic you can get from search engines. This paragraph will offer you the opportunity to advertise content to searchers and it will let them know what your dating site contains.

Here are some tips that might be helpful when creating a meta description tag for your dating site:

• The meta description should contain 1 or 2 sentences.

• It should accurately describe the content of the page.

• The description should contain a compelling description that the searcher will want to click.

• The meta description should typically be 150 characters in length as this is the maximum number of characters typically displayed by Google.

• Avoid using short descriptions as Google will not display the meta description if it is too short. Recommended minimum is around 90-100 characters.

• DO NOT stuff the meta description with keywords. It should look like a naturally structured small piece of text. Otherwise you will win in a very minor ranking factor but you will lose in your user’s experience or getting penalised by Google.

• Always incorporate into the description all keywords that make up your primary targeted keyword phrase from the title of the page.

The last point not only helps your URL ranking but it also targets keywords at search engines that still use the meta description in their ranking process. Optimising meta description tags for Google is very important. It will increase the chances of your meta description being shown as a snippet on the Google SERPs ( search engine results pages)

You can simply add meta description tags to all your pages of your dating site by menu Meta-tags in your admin panel. Creating a readable, gripping meta description tag using keywords can draw a much larger click-through rate of searchers on your dating site. Therefore attracting new members and increasing your revenue.

Every now and again we receive emails from partners saying that they have set up their SEO text, created a blog and a page on social networking sites, but still Google does not recognise their site.

Search engines filters can be very useful to websites, but it is hard to define the reasons why they don’t accept some sites as search engines don’t share information about how they work.

In this article we will explain the do’s and don’ts and how to quality proof your dating site so it doesn’t get banned by search engines like Google.

• Something that you should pay close attention to when creating your site is Google quality guidelines

• Avoid hidden text or hidden links

• Don’t use cloaking or sneaky redirects

• Don’t send automated queries to Google

• Don’t load pages with irrelevant keywords.

• Don’t create multiple pages, subdomains, or domains with substantially duplicate content

• Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware

• Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with no original content

• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

When you are starting up, another thing that will affect your search rankings is something that called Sandbox. Google temporarily reduces the page rank of new domains, placing them into what is referred to as its “sandbox” so they can’t reach the top searched sites. It is like a probation period of your site and in time your site will be moved out of it.

Another filter you should be aware of is minus 30. Google applies this automated filter to sites that are practicing spamming SEO techniques. The result is those websites downgraded by 30 positions.

We strongly advise our partners to use SEO techniques to improve rankings of their websites. Google does not deliberately penalise websites and if you uphold the basic principles instead of finding loopholes you could find your site ranked much higher.

We are happy to announce that from now on members of WL dating site can meet each other with the help on EasyDate not just online, but also in real life. This can happen through Events which are available on the WL dating sites.

Speed dating is a great way for online members to meet lots of singles in one night. To take part in an event all the site user needs to do is choose a suitable location and event type that they wish to book. They can keep in touch with other daters after the event by selecting “My Matches”. The user will be able to choose their matches from the list of attendees and in return see who ticked them.

This service will be good for partners as this will create offline promotion of their site and increase net partner revenue. Revenue generated from events will be shared 20/80 between the partner and EasyDate.

The new website customisation feature is now available. You can make bespoke index pages for your websites completely unique by adding images, editing .html and .css codes. If you have a complete idea about the design you would like, sometimes it’s much easier to fulfill it without having to explain it to a designer or a middleman.
However If you are not on a creative side yourself, maybe a freelance designer could help? It’s worth considering as you could achieve a much improved layout. This feature is currently only available for the index pages. You can request any changes to the internal pages by contacting our support team. Any feedback or an idea for a website feature you give us will be much appreciated.
To edit the index page of your site, go to the Design gallery and use the ‘Custom Index theme’ option. You will be able to monitor the changes being made in real time.
Have a go at it and let us know what you think! Contact us at wl_partners@easydate.biz

It’s easy to rush into things and build a white label dating site without giving much thought to what the domain name should be.

If you are serious about entering the dating market and generating an additional revenue source, you should not underestimate the importance of selecting a relevant domain name for your project. Your site needs to stand out from the crowd because competition in the dating market is fierce.

So put your creative hat on. First, think of the type of visitor you are planning to attract and the kind of dating service you would like to offer. Maybe you want to offer casual dating to men and women over 30 or mainstream/traditional dating to single men who work for the army. Whatever your target audience is, your domain name should relate to it.

Visitors to your white label dating site should feel a connection to the domain name, should identify with it. For example, if your target audience are people between 18 and 35 and you are going for casual or flirty dating, the domain maturedating.com is probably not appropriate; this name would suggest the dating site is for singles who are not that young and could be looking for a serious relationship, not casual fun.

Another element you should take into account is your domain extension; i.e. .com, .co.uk, etc. It would not make a lot of sense to choose a .co.uk domain if you are only planning to target singles in United States. I think you get the idea, make sure the extension is suitable for your target audience.

Some people have a bit of trouble thinking of a good domain name. You could use rhyme, domain suggestion tools or even ccTLDs (country code top-level domains) – for example, one of our partners runs http://www.devilin.me – his target market is Montenegro so he chose a .me extension, but when you read the domain name in one go, you read ‘devil in me’, so a clever combination of name and extension could give you the perfect domain.

The list of potential domain names is endless. There are quite a few extensions you can combine with other words to send an attractive message to your target audience; just to name a couple, .be (e.g. date2.be), .at (e.g. dateme.at, meetme.at), etc.

A known risk of choosing a domain name using this technique though, is the effect that it can have on SEO, some experts would recommend not to use the domain extension as the last word of a sentence your audience can read as one line. However, you know your SEO plan better than anybody else and this technique may still be ok when backed up by other elements such as meta tags and keyword optimisation.

In a nutshell, make sure your dating domain reflects the type of dating service you are offering and helps visitors understand what kind of people they are likely to find on the site. Make your white label dating domain name as relevant as you possible can.

If you reckon you are not in a position to invest heavily on promoting your white label dating website just now, this shouldn’t stop you from taking action. There are ways in which you can market your dating site for free. Take a look at these options:

- Write a press release

Not only the search engines need to know about your website but also people, they are the ones that will ultimately visit your dating site so let them know your site is live! A press release doesn’t need to cost the earth or burn a whole in your pocket. If you are not comfortable writing copy then find a friend who does and ask for help. But whatever you do, your press release should contain some basic elements:

a. A catchy headline to attract the reader’s attention
b. A two to three line paragraph summary that gives the reader a good idea of what your release is about
c. A body. Here is where you present your story in full detail; try to include as much information as you can and think of your audience. What sort of details do I need to include to make people sign up to my white label site?
d. Include some editorial notes for journalists or webmasters that may want to publish your release. Company name, website and contact details are essential.
e. Your release should contain relevant keywords and your keywords should be those that your target audience is likely to use when searching for dating; e.g. ‘singles in London’.

There are free press release submission websites and there are others that will charge for this. You can submit for free to http://www.i-newswire.com To find more free submission websites, you can simply perform a search on Google for the terms ‘free press release submission’ or ‘free press release distribution’.

Newspapers and radio stations have their own news desk, by doing a bit of research you can find their contact details and send your release to them too. Normally their own websites will display this information on links such as ‘Contact Us’, ‘Press’, ‘News Desk’, etc.

- Site submission

Letting the search engines know your site exists is pretty essential. You should aim to get a listing in the most important engines and directories; these ones are a ‘must’:

To submit your site to Yahoo, go to http://search.yahoo.com/info/submit.html
To submit to Google: http://www.google.co.uk/addurl/
To submit to DMOZ: http://www.dmoz.org/add.html

- Create a blog

There are websites where you can start your blog for free, this is a fantastic tool to let singles know about your dating website. You can write about the advantages of dating online, stories of friends that may have met online, your own dating experiences, dating tips, etc. The key here is to include relevant keywords again; remember to submit your blog to the search engines and include links to your white label dating website within the copy of your blog. Sites like www.blogger.com and www.wordpress.com give you the chance to build your blog for free.

- Advertise through social networking sites

Popular social networking websites like Facebook, Bebo and MySpace can provide a great advertising platform. Create your profile on these websites and recommend your dating website to friends on your network; you can even create a group on Facebook for people looking for a date and include a link to your website. Use your creativity to attract visitors to your site, make your social networking profile as attractive as you can, think of your main objective: to generate traffic to your white label dating website.

Understanding the terms “link weight”, “topical relevance”, “internal and external links” is a component of SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look.

Basically, we can assess how and why any web page is ranking for a number of phrases from
•    analysis of the site organization
•    the links (internal and external)
•    the age of the domain name
•    the quantity of topical information on the current theme
•    the amount of authority the site has developed as a result of momentum and search engine trust.

I`d like to look at the mighty SEO from the side of white label dating.

From the list above white label sites can get the most advantage from link building.
[ link building: The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements. © searchenginewatch.com]

Right now there are a lot of sources ready to share its PageRank in the internet.
[Page Rank – Page rank is a value that Google assigns to a web page based on the importance of the page on the internet that is determined by the number of incoming links to that web page and few other factors. © e-articles.info]
Every page within internet has own PR (note: not site, but PAGE!).

In my last blog I had a go at explaining how to make money building a white label website.
This time I thought I would give you some tips to generate traffic to your website. I assume you’ve built it! If not, hey, go back to my previous blog and you’ll find out how you can make money as a white label affiliate.
I started my first white label without much money to spend so I had to find ways to get traffic that wouldn’t cost me the earth. If you are not prepared to spend money promoting your site or don’t have the money just now, don’t despair, here are some tips:

1)   Fast Blog Finder: http://www.fastblogfinder.com/
You can search for blogs that are relevant to your dating site or your industry. You then post your own comments on those blogs and include a link to your website in them. Readers of those blogs will see your link and may click on it.

2)  CleverStat: http://www.cleverstat.com/en/
Here you can download ‘PaRaMeter’ – the best free software to find out what your page rank is. If you haven’t heard of Page Rank before then you should look it up! A good Page Rank means a lot for your website. In that link you’ll also find other tools to help you analyse the performance of your website.