Archive for June, 2010
New “Romantic” theme design

Our ‘Romantic’ theme design was now replaced with a fresher and more modern version. The new theme presents a simplified yet stronger colour scheme. The profiles feed has been moved to the bottom of the page and the call for action button stands out much more in the design. This new theme is likely to achieve high conversion rates. It can be amended to match the needs of any niche.
Registration data verification

We have improved the ‘Registration form’ functionality on our websites in order to prevent incorrect or partial data being entered. For example, system will check availability of user IDs and formatting of inputted e-mail addresses.
This will prevent any mistakes and help to increase the number of successful registrations.
Now such verification is available only for three of our design templates: Custom, Modern and Romantic design.
More easy-to-use admin panel
We are constantly trying to improve our White Label platform and make it as simple to use as possible.

We have decided to list all the website customisation options in one readable column. They are now listed in the second level of the home page menu. All that the partners need to do is just choose a site they wish to edit. They are then presented with the customisation options.
Now the process of managing site settings, individual page settings, themes, colour schemes and promotional materials could happen faster and be more efficient.
Implementation of activity “Viewed my profile”
Generating attraction is one of the key objectives for the dating sites’ users. They are curious to find out who has viewed their profiles and are generally happy to see the number of views growing. We have enhanced the statistics table to allow them to monitor their popularity. Members will also receive e-mails with feeds of users, who viewed their profiles.
This additional functionality is guaranteed to stimulate the activity on White Label dating sites. This in turn will make the users keener to renew their subscriptions.
To learn more about the EasyDate’s White Label offering e-mail wl_partners@easydate.biz


EasyDate White Label Dating on Facebook
Facebook is one of the most popular and vibrant networking platforms in the world. More than 400 mln active users communicate on this platform. Facebook is also well-known as a web 2.0 promotional tool and could help to attract large quantity of quality traffic to your site. Facebook traffic can achieve higher conversion rates, as it is highly qualified.
We are looking to expand our range of corporate activities on Facebook. Starting from launching our own page http://www.facebook.com/whitelabeldating
Now you can get the latest news about our White Label dating service on Facebook. You can also get the new features updates, follow our corporate activities and see photos of our team, read the success stories of other partners and the latest press releases. If you decide to join us on Facebook you can get tips on a dating site creation, development and promotion.
You can start following us on Facebook by clicking here
Our Facebook ‘dating’ widget is now also being developed and soon you will be able to use it in order to attract more quality traffic to your site.
So keep following our updates and if you have any question, comments or suggestions, just write them on our Wall.