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What keywords to use for dating site promotion?
As we all know, it’s pretty hard to promote a new dating site using keywords like ‘dating’ or ‘online dating’ regardless of how you want to do this, via SEO or PPC. If you want your site to rank higher in the organic search, you have to put a lot of effort to achieve this. Your site has to be well established to gain ‘trust’ from Google. It’s hardly possible for a new site to gain traffic by using these keywords.
‘I can use PPC and straight to the top of the paid results list’ – you can say, but did you check how much do these keywords cost? This is not the best way t, as it is very costly.
So, what to do? How to save money on PPC and attract more visitors? The solution is to use low-frequency keywords! It’s much cheaper, easier and effective. The competition here is not as fierce and if you set yourself a goal, you can bump up your traffic level. Even better news is that the the low-frequency method works great both for both SEO and PPC. So, what are the low-frequency keywords? If the word ‘dating’ is a high-frequency keyword, then ‘local dating in Kirkcudbright’ is a low-frequency one. It’s really easy to get to the Google’s top ranking by using it. These keywords are much cheaper and can get you a great ROI.
There are two strategies of working with these keywords. The first one seems to be the best, but it requires a lot of time. You make research on low-frequency keywords in open services like Google Adwords Keywords Enternal tool or similar. Then you choose around 20 keywords to start with. Check that they deliver traffic and then optimize your site for these keywords. To optimize your site you can use two methods; an internal one – when you add new static pages with content, related to these keywords, or external like for example blogging, or you can use both for the best results. Don’t forget to monitor your site by using Google Analytics.
Another way to save money is to use keyword modifiers. So let’s imagine we want to target the keyword ‘dating service’ and its variations. For this purpose we will use the below table:
As you can see, the variations can be as follows:
Dating service for disabled people in Manchester.
OR
Dating service for black singles in London.
There are 62 other additional keyword variations. What is great about the modified keywords is that they deliver more qualified traffic. People who search on Google for these keywords, will be more likely to register on your dating site, as it offers the service which is more relevant to them, not just broad ‘dating’.
You can find a lot of scripts online that generate this kind of keywords.