Tuesday, December 22nd, 2009

Recent system improvements raise numbers of conversions

We are pleased to announce that following the introduction of the SMS payments system and the new payment page design, our partners experienced growth in conversions of up to 100%.

Why did it happen? There were two main reasons for that. Let’s first address the SMS payments. It is more expensive to upgrade the white label dating site membership via SMS than to upgrade it online using a credit card, a lot of users however use this method as they don’t want the transaction to appear on their credit card history. This is very evident especially for the casual dating sites users. We have observed a significant growth in the number of initial payments, after the introduction of this more discrete payment method.

The payment page is now converting at a higher level as the call-for-action is presented in a better way. We have also added a new payment option for a 3-day trial which appeals to the users as another flexible payment option.
More subscriptions, more payments, more revenue for you!

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