Archive for December, 2009

December 22nd, 2009

Recent system improvements raise numbers of conversions

We are pleased to announce that following the introduction of the SMS payments system and the new payment page design, our partners experienced growth in conversions of up to 100%.

Why did it happen? There were two main reasons for that. Let’s first address the SMS payments. It is more expensive to upgrade the white label dating site membership via SMS than to upgrade it online using a credit card, a lot of users however use this method as they don’t want the transaction to appear on their credit card history. This is very evident especially for the casual dating sites users. We have observed a significant growth in the number of initial payments, after the introduction of this more discrete payment method.

The payment page is now converting at a higher level as the call-for-action is presented in a better way. We have also added a new payment option for a 3-day trial which appeals to the users as another flexible payment option.
More subscriptions, more payments, more revenue for you!

Not a partner yet? Become a member of the EasyDate White Label Network now!

December 4th, 2009

White Label dating solution or dating software?

d0b1d0b5d0b7d18bd0bcd18fd0bdd0bdd18bd0b93 This is probably one of the most frequent questions an average webmaster would ask themselves when considering a dating project. Buying dating software initially seems like an obvious and easier way to start with. After investigation however you will realise that this is not the case at all. There is a list of items which you should consider when budget analyzing your dating project:
1. Software itself PLUS fine-tuning: £2000 +
2. Dedicated server: £100 per month
3. Dedicated IP: £10 pounds per month
You are not going to be exposed to these costs if you choose the White Label option, which leaves you more budget to allocate to SEO or advertising. Working as a white label partner you will be able to activate your website within one day. The return on investment will be almost immediate.
The dating software may not allow you to service large volume of traffic. You will have to upgrade it if the need arises. This may not even be possible with some of the software packages available on the market. Adding new features to your site and optimizing its layouts may not also be possible. Not to mention the fact that all this can cost thousands of pounds.
As much as cost is one of the critical factors when launching a new dating site the other factor is the user database. You can’t easily start a successful dating site from scratch. No one would really enjoy the experience of being one of only a couple registered members for longer than a couple of minutes. No one would pay for it either.
Even after signing up the first thousand of users the problem does not end. It’s only the beginning of another dilemma in fact as they will require an adequate customer service level. You will need English speaking support staff, to meet the support needs.
Our White Label Dating solution is absolutely free to set up and run. Once you have a domain name we will provide the 24/7 support for you and the subscribers. We will host the domain free of charge. Your site will be populated with 7 million profiles from the moment it is launched.
So you can make the final calculation based on the fact that we pay up to 80% revenue share (the highest payout in the industry). The 20% that we keep is not a significant amount considering how much you would be spending on running the site without our help.
We hope you choose the right way. Sign up with us and become a real success story.