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Choosing a domain name for your white label dating site
If you are serious about entering the dating market and generating an additional revenue source, you should not underestimate the importance of selecting a relevant domain name for your project. Your site needs to stand out from the crowd because competition in the dating market is fierce.
So put your creative hat on. First, think of the type of visitor you are planning to attract and the kind of dating service you would like to offer. Maybe you want to offer casual dating to men and women over 30 or mainstream/traditional dating to single men who work for the army. Whatever your target audience is, your domain name should relate to it.
Visitors to your white label dating site should feel a connection to the domain name, should identify with it. For example, if your target audience are people between 18 and 35 and you are going for casual or flirty dating, the domain maturedating.com is probably not appropriate; this name would suggest the dating site is for singles who are not that young and could be looking for a serious relationship, not casual fun.
Another element you should take into account is your domain extension; i.e. .com, .co.uk, etc. It would not make a lot of sense to choose a .co.uk domain if you are only planning to target singles in United States. I think you get the idea, make sure the extension is suitable for your target audience.
Some people have a bit of trouble thinking of a good domain name. You could use rhyme, domain suggestion tools or even ccTLDs (country code top-level domains) – for example, one of our partners runs http://www.devilin.me – his target market is Montenegro so he chose a .me extension, but when you read the domain name in one go, you read ‘devil in me’, so a clever combination of name and extension could give you the perfect domain.
The list of potential domain names is endless. There are quite a few extensions you can combine with other words to send an attractive message to your target audience; just to name a couple, .be (e.g. date2.be), .at (e.g. dateme.at, meetme.at), etc.
A known risk of choosing a domain name using this technique though, is the effect that it can have on SEO, some experts would recommend not to use the domain extension as the last word of a sentence your audience can read as one line. However, you know your SEO plan better than anybody else and this technique may still be ok when backed up by other elements such as meta tags and keyword optimisation.
In a nutshell, make sure your dating domain reflects the type of dating service you are offering and helps visitors understand what kind of people they are likely to find on the site. Make your white label dating domain name as relevant as you possible can.