Free marketing for your white label site

If you reckon you are not in a position to invest heavily on promoting your white label dating website just now, this shouldn’t stop you from taking action. There are ways in which you can market your dating site for free. Take a look at these options:

- Write a press release

Not only the search engines need to know about your website but also people, they are the ones that will ultimately visit your dating site so let them know your site is live! A press release doesn’t need to cost the earth or burn a whole in your pocket. If you are not comfortable writing copy then find a friend who does and ask for help. But whatever you do, your press release should contain some basic elements:

a. A catchy headline to attract the reader’s attention
b. A two to three line paragraph summary that gives the reader a good idea of what your release is about
c. A body. Here is where you present your story in full detail; try to include as much information as you can and think of your audience. What sort of details do I need to include to make people sign up to my white label site?
d. Include some editorial notes for journalists or webmasters that may want to publish your release. Company name, website and contact details are essential.
e. Your release should contain relevant keywords and your keywords should be those that your target audience is likely to use when searching for dating; e.g. ‘singles in London’.

There are free press release submission websites and there are others that will charge for this. You can submit for free to http://www.i-newswire.com To find more free submission websites, you can simply perform a search on Google for the terms ‘free press release submission’ or ‘free press release distribution’.

Newspapers and radio stations have their own news desk, by doing a bit of research you can find their contact details and send your release to them too. Normally their own websites will display this information on links such as ‘Contact Us’, ‘Press’, ‘News Desk’, etc.

- Site submission

Letting the search engines know your site exists is pretty essential. You should aim to get a listing in the most important engines and directories; these ones are a ‘must’:

To submit your site to Yahoo, go to http://search.yahoo.com/info/submit.html
To submit to Google: http://www.google.co.uk/addurl/
To submit to DMOZ: http://www.dmoz.org/add.html

- Create a blog

There are websites where you can start your blog for free, this is a fantastic tool to let singles know about your dating website. You can write about the advantages of dating online, stories of friends that may have met online, your own dating experiences, dating tips, etc. The key here is to include relevant keywords again; remember to submit your blog to the search engines and include links to your white label dating website within the copy of your blog. Sites like www.blogger.com and www.wordpress.com give you the chance to build your blog for free.

- Advertise through social networking sites

Popular social networking websites like Facebook, Bebo and MySpace can provide a great advertising platform. Create your profile on these websites and recommend your dating website to friends on your network; you can even create a group on Facebook for people looking for a date and include a link to your website. Use your creativity to attract visitors to your site, make your social networking profile as attractive as you can, think of your main objective: to generate traffic to your white label dating website.